搜索适合您的生意
i.选择联锁生意还是独立生意
As a buyer, you have the option of purchasing an existing independent business or a franchise. Each has its strengths and weaknesses. To understand which type of business is best for you, you need to understand both the differences between these two business types, and your own strengths and weaknesses.
Franchising
Franchises come with a set of rules that you must follow. The franchisor has taken the time to develop a business template, which is then rolled out from location to location. If you are looking to use your managerial skills, and won't feel cramped if you can't put your own ideas into play, this may be the ideal form of business for you.
联锁生意和独立生意各有自己的优缺点，很好地理解这两个生意的内容，有利于自己做出最好的选择。
联锁生意本身已经经营多年有自己的很多你必须遵守的规则。联锁经营模式已经形成了自己独有的特点，从一个地方向一个地方滚动发展。如果你希望发挥自己的管理才能，并且不介意被限制在已有的游戏规则下，这对你是个不错的选择。
Independent businesses
Buying an independent business gives you the freedom of setting your own rules. You set the vision of the company, control human resources, and get to choose which supplier you're going to buy from. In an independent business the decisions – and the success – of the business rest on your shoulders. There is room for creativity and innovation, but at the same time, your choices may destabilize the business. Unless you are buying a business with a strong, existing brand, you may not have the same recognition that you would get with a franchise. On the flip side, you won't have to pay franchise fees and royalties.
联锁生意有很多优点，好的联锁店，经营模式已经被证明是有效可行的。潜在的客户对这种品牌的经验模式都很熟悉。
独立生意可以带给你最大限度的自由空间，雇主自己可以决定公司的一切，控制人力资源，挑选上游供应商。独立生意最终的运营成功，都由您自己的努力所决定。这是一个可以发挥自己创造能力和革新能力的自由空间，所有的工作时间也由自己掌握，加盟费也能省下不少。
ii.给自己一个评估
A creative person may be more suited to an independent business where there is more room to give you the opportunity to test and implement ideas. A systematic, scheduled person with a strong management background may thrive in the franchise environment, eventually operating multiple outlets with different managers handling the day-to-day operations.
一个有创造力的人，更加适合独立的生意，因为那里有很大的自由发挥的空间，你可以把自己的想法付诸实践。而一个有很强计划性和管理背景的人，就比较适合在一个有很多已有规则的连锁生意模式下工作。
Many businesses use a SWOT analysis (strengths, weaknesses, opportunities, threats) to understand their position in the market and develop a plan of action.
很多雇主都使用SWOT分析法，包括强项、弱项、机会、不利因素，这四个方面去决定自己的生意计划。详细的情况可以去Keirsey的个人评估网站去评估您自己的情况。
